What does wine do to a woman?

 What does wine do to a woman?

Studies have found that having a glass a day of red wine can actually be a healthy attribute to women. Improving cardiovascular health, decreasing the risk of type 2 diabetes and high blood pressure-not to mention being a de-stressing agent. The key is moderation as not to create any other risk factors. 

Millennials are into wine, but the industry hasn’t figured that out yet. 

Marketed around tasting notes and points, instead of any sense of fun, wine is still perceived as intimidating. Grape varieties, regions and industry terms can be hard to grasp. To make it more approachable, we should meet the new wine drinkers, millennials and Generation Z, where they are: on such platforms as TikTok and Snapchat, and apps such as Vivino. 

Millennials drink wine, but their approach is vastly different than previous generations, who chose bottles based on various publications and their scoring systems.  

Millennials use technology and social media as their first resource for discovering wines; Vivino, for instance, is the most-used wine app in the world with more than 47 million users. Instead of judging what they drink, the wine world should try to understand what they do and don’t like about the industry. After observing in retail/ wine stores/ restaurants / bars / Consumer Behavior On Line, over the past few years, and interacting with plenty of young people along the way, here’s what I’ve learned:

Generally speaking, millennials think of wine as a social drink, a connector that is meant to be shared. They look at wine as entertaining and engaging. While the industry frets about losing young drinkers to hard seltzer, the seltzer companies do a much better job of marketing to millennials and Gen-Z drinkers.

The industry mistakenly assumes that millennials have chosen beer, hard seltzer or other low-alcohol beverages over wine. Meanwhile, millennials indicate to me that hard seltzer and wine can coexist.

My Cut

Why should they have to choose?

One interesting lesson may lie with the natural-wine movement. Many winemakers, sommeliers and media dismiss it as an excuse to make faulty wines. Whether the juice in the bottle is good or bad is a different story, but the natural-wine community has embraced hip labels and interesting techniques, and has marketed itself as easygoing and approachable, thus drawing the interest of millennials.

“The thing that made it all click was when I watched Action Bronson tasting natural wines in France on YouTube,” 

“I had never seen wines with those colors, and had no idea there could be so much variety and so much fun with wine. I loved how much Action and the fellas were in the streets of Paris, drinking something traditionally relegated to white linen-lined tables on a sidewalk, in shorts and a T-shirt.”

That weekend, Leonard(*) got a bottle of 2015 Frank Cornelissen Munjebel. 

“I had instantly gone from $6 Carmenere at Trader Joe’s to a $55 bottle of natural wine grown on the side of Mount Etna in 20 minutes, and have been diving deeper down the wine rabbit hole ever since.”

(*).Reggie Leonard, 35, associate director for career connections and community engagement at University of Virginia, remembers the moment he got bitten by the wine bug.

Victoria Principato, 24, a research analyst who created the podcast Yuptown, worked at Wardman Wines while in college, said: “I didn’t know much about wine . . . so obviously I wasn’t buying the good stuff, I think I had this vision that . . . [wine] had to be expensive to be good. I just kind of felt intimidated. I learned it is a communal experience and can be accessible. I learned there is not only one lens to see wine through.”



Wine sales were down in 2019, but according to a recent study in Wine Business Monthly, consumption has increased during the pandemic, and the rise in virtual wine tastings has been a muchneeded way to connect. That might be one of the keys to making wine more accessible and relatable.

Which generation has the most wine drinkers? 

Sorry, baby boomers and Gen Xers. 

Figuring there are about 79 million millennials, that's more than two cases of wine per person. It's also more wine consumption than any other generation. In fact, nearly half — 42 percent — of all wine consumed in the nation in 2015 was drunk by millennials.

Millennials who have reached the legal drinking age group represent only one-quarter of adults over 21. However, they drink 32 percent of spirits in the United States, 35 percent of the beer, and 42 percent of the wine. 

Why are people so into wine? 

According to most wine drinkers, wine can easily bring some kind of pleasure not only to your taste buds but also to your sense of sight, as well as your sense of smell. ... This is the main reason that people tend to talk about wine; more specifically, it's why people talk about wine in the manner they do.

“The fellowship wasn’t just about your wine knowledge, but what wine means to you personally. Wine has so many barriers to entry — the expensive certifications, the classic wines you never really have a chance to try. They didn’t focus on those things, so I could tell they had thought about it.”

The wine industry is overwhelmingly white. Now, the push for inclusivity is gaining momentum.

But……,My Real Cut?

Is bloating a concern? 

There are many reasons why people gain belly fat, including poor diet, lack of exercise, and stress. Improving nutrition, increasing activity, and making other lifestyle changes can all help but-wine is not the main factor in my opinion! 



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