What does wine do to a woman?
What does wine do to a woman? Studies have found that having a glass a day of red wine can actually be a healthy attribute to women. Improving cardiovascular health, decreasing the risk of type 2 diabetes and high blood pressure-not to mention being a de-stressing agent. The key is moderation as not to create any other risk factors. Millennials are into wine, but the industry hasn’t figured that out yet. Marketed around tasting notes and points, instead of any sense of fun, wine is still perceived as intimidating. Grape varieties, regions and industry terms can be hard to grasp. To make it more approachable, we should meet the new wine drinkers, millennials and Generation Z, where they are: on such platforms as TikTok and Snapchat, and apps such as Vivino. Millennials drink wine, but their approach is vastly different than previous generations, who chose bottles based on various publications and their scoring systems. Millennials use technology and social media as their first re