Alcohol may be man's worst enemy, but the Bible says love your enemy!

''Alcohol may be man's worst enemy, but the Bible says love your enemy!''

                                                                   -Frank Sinatra                           

Bitcoin is amazingly transformative because its the first time in the entire history of the world in which anybody can now send or receive any amount of money, with anyone else, anywhere on the planet, without having to ask permission from any bank or government. 

If there is magic on this planet, it is contained in water. 

If you are neutral in situations of injustice, you have chose the side of the opressor. If an elephant has its foot on the tail of a mouse and you say that you are neutral, the mouse will not aprreciate your neutrality. 

I am a dreamer. Seriously, I'm living on another planet. 

Anyway, no drug, not even alcohol, causes the fundamental ills of society. If we're looking for the source of out troubles, we shouldn't test people for drugs, we should test them for stupidity, ignorance, greed and love of power.

Is the alcohol industry growing? 

  • Revenue in the Alcoholic Drinks market amounts to US $ 249,088m in 2021. The market is expected to grow annually by 9.06% (CAGR 2021-2025). The market's largest segment is the segment Beer with a market volume of US $ 109,028m in 2021.

How big is the wine and spirits industry? 

  • The global luxury wines and spirits market size was valued at $ 970 billion in 2019, and is anticipated to reach $ 1,411 billion by 2027, with a CAGR of 4.9% during the forecast period. Luxury wines and spirits constitute alcoholic beverages having alcohol by volume (ABV) ranging from 3 to 40%.

How big is the global alcohol industry? 

  • In 2020, the global market size of alcoholic beverages amounted to over 1.49 trillion U.S. dollar. The yearly revenue decreased by around 200 billion dollars compared to 2019.

The alcoholic beverages market

  • Consists of sales of alcoholic beverages by entities that produce alcoholic beverages through the fermentation process and that produce distilled alcoholic beverages. The companies in the alcoholic beverages industry process raw materials into alcoholic beverages, package and distribute them through various distribution channels to both individual customers and commercial establishments. The alcoholic beverages market is segmented into beer; wine and spirits.

The global alcoholic beverages market

  • Is expected to grow from $499.74 billion in 2020 to $546.15 billion in 2021 at a compound annual growth rate (CAGR) of 9.3%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $735.83 billion in 2025 at a CAGR of 8%.

Asia Pacific

  • Was the largest region in the global alcoholic beverages market, accounting for 42% of the market in 2020. North America was the second largest region accounting for 24% of the global market. Middle East was the smallest region in the global alcoholic beverages market.

World population is growing

  • And is expected to reach 10 billion by 2050 . Increase in population creates more demand for alcoholic beverages. Crop production, farming activities and trade volumes will have to increase in order to meet increased population. Therefore, companies in this market are expected to benefit from rising demand for alcoholic beverages products due to rising population, during the forecast period.

The outbreak of the Coronavirus disease (COVID-19)

  • Has acted as a massive restraint on the alcoholic beverages market in 2020 as supply chains were disrupted due to trade restrictions and consumption declined due to lockdowns imposed by governments globally.
  • The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China and spread globally including Western Europe, North America and Asia.
  • Food and beverage manufacturers depend on supply of raw materials from domestic and international suppliers.
  • As many governments restricted the movement of goods across countries and locally, manufacturers had to halt production due to lack of raw materials.
  • Also, restrictions on trade of non-essential goods and fear of contamination through manufacturing facilities contributed to the decline.
  • The outbreak is expected to continue to have a negative impact on businesses throughout 2020 and into 2021.


  • It is expected that the alcoholic beverages market will recover from the shock across the forecast period as it is a 'black swan' event and not related to ongoing or fundamental weaknesses in the market or the global economy.

Alcoholic beverage manufacters are now Offering

  • Ready-to-mix hybrid beverages to cater to changing consumer tastes and preferences. Hybrid beverages are a blend of alcoholic drinks from multiple beverage categories. They are prepared by using unique flavor combinations, ingredients and production methods from multiple drinks. For example, producing spirits or beers in a wine barrel to give them a distinct taste. Hybrid beverages are particularly evident in the spirit category, with products such as beer mixed with rum and tea mixed with vodka. Some of the popular hybrid beverages in the market include Malibu Red (rum and tequila), Kahlua Midnight (rum and Kahlua) and Absolut Tune (vodka and sparkling wine).
  • Major companies in the market include Anheuser Busch InBev; Heineken; Diageo; Carlsberg Group; Pernod Ricard.
  • The countries covered in the global alcoholic beverages market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
  • The regions covered in the global alcoholic beverages market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
  • The global alcoholic beverages market is segmented -
  1. By type: Beerr, Wine and Spirits.
  2. By Distribution Channel: Off-Trade Channels, On-Trade Channels.
  3. By Category: Mass, Premium.

My Cut

An old Priest/Padre who was cleaning the calis from the old church in the valley lost in time, told me: "Baptisms, First Communions, Weddings and Funerals, they all have something in common: All these events in the lives of human beings require Alcoholic Beverages."


-Cato Yañes.


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